Today almost everybody specially webmaster and blogger talk about Search Engine Optimization or SEO. It is how you can ‘guide’ the search engine like google to understand your website they way you want it. If you have a website about surfing, you don’t want that the search engine will recognize it as traveling website. Although it related, but you more prefer that the search engine will recognize it as a surfing website.
This Search Engine Optimization also important for Google Adsense to display related ads for your website. To more related the Google Adsense ads, the more posibilites for visitors to click it.
I will discuss about a simple Search Engine Optimization technique but the result is big. Don’t worry, this blog is for newbie and I also a newbie, so I make it simple.
Headings
Try to use usefull headings in your website. The search engine will ‘think’ that words in heading are important.
Sample of headings
<h1> Best places to surf</h1>
<h2>Hawai</h2>
Description of Hawai bla bla bla
<h2>Bali</h2>
Description of Bali bla bla bla
Use heading carefully. Try not to put words that not important in the heading, because it may misguide the search engine.
Format of word
Search engine also think that words that formatted as bold (strong) and italic are important. That why I always put words that I consider important as bold (strong), and it works.
Repetitive words
Try to put words that you think that are important to your webiste more often. If your website talk about surfing, than try to put the words surfing more often. Search engine will ‘think’ that words that repetitive are important.
Summary:
For headings you need to modify the html, so for newbie the easiest way is to use words that formatted as bold (strong) and try to use the words that you think important as often as possible. It works for me.